Should I be doing gifted collabs?

At our webinar on Tuesday someone asked this in the chat:

"is it fine to take gifted collabs without charging for videos since i don't have many followers or should i be getting paid?"

And it's a good question, because almost every creator we've ever worked with has been stuck here.

Brands are sooo happy to send you free product.

But the second you mention money, it goes quiet.

So here's how we think about gifted.

Gifted is not a bad thing.

One of the first times we worked with Garnier, they just sent us product.

Now we're ambassadors for them, and it's one of our biggest brand relationships.

BUT that only happened because we treated the gifted collab like a real job.

So here are our rules for gifted: