Do you legally have to label your paid deals as ads?

No one teaches us how to be a professional creator.

We all just have to make it up as we go. 

But Alessia & I started Creators Club to help demistify this industry and give up and coming creators a road map to follow. 

So today we want to help clear up a few things about #ad.

Full time creators who work with global brands know the rules.

You must always disclose properly when you are getting paid by a brand.

This is to protect all of the people who watch the content because it turns out Aussies & Kiwi's like transparency.

And it's worth mentioning... it's actually required by law. 

But here's the thing.

Most creators think they're doing it, and they're not.

In 2023 the ACCC (the people who enforce Australian Consumer Law) went through the posts of 118 influencers.

81% of them were posting content that could be misleading.

The most common problem? Not disclosing that a brand was involved.

So here's what counts, and what doesn't.