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How to stand out with your creator portfolio

Oct 07, 2026
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Pressbook released a report in August about creator portfolios and the stats shocked us!

 

Turns out, the average creator adds 16 videos to their portfolio

BUT portfolios with 30+ videos get 7.5x more brand visits than portfolios with fewer than 10.

 

So the key takeaway here is to load up your portfolio with 30+ videos.

But not just any videos.

Videos that brands can see themselves in.

 

That's what we teach in the 30 Day Challenge.

(Next one starts in November)

 

Another wild stat is that you'd be considered an 'active creator' if you send 20 pitches a month. 

 

That is sooo achievable!

But only if you have a system.

 

In the 30 Day Challenge we get you to send out 10 pitches in one week!

And for a lot of creators it's their first time hitting send on a pitch. 

 

But one question that wasn't covered in Pressbooks report was this...

Once a brand lands on your portfolio, should your rates be on it?

 

There is a big split in the creator community. 

Some creators would never show their rates to a brand in their portfolio and others do it all the time without a second thought. 

 

Here's how we see it.

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