Last week YouTube held 'Made on YouTube', its big yearly event for creators.
We are still wrapping our head around all the upgrades & new features.
Soooo much good stuff!
It's super exciting to see a platform creating the tools creators actually need to help with all aspects of content creation.
If you missed it, here's some of what they announced:
BRAND DEALS:
πΌ Ask Studio - an AI assistant inside YouTube Studio that drafts replies to brand briefs, builds pitches you can send to brands, and updates your media kit. (Coming soon)
π One-click stats sharing - give a brand a code and they can see how your channel is performing. No more screenshots. (Live now)
π Swappable sponsor segments - drop a paid sponsor segment into up to 20 of your old videos at once, and target it to a specific country. When the deal ends, sell the slot again. (Still in testing, invite only)
SHOPPING:
ποΈ Amazon product tagging - YouTube's affiliate program is expanding to 35 countries by the end of the year, and creators can now tag Amazon products. (Available to US creators only for now)
π Local product tags - if someone overseas watches your video, the tag shows them their local store and you still earn the commission.
π·οΈ Affiliate campaigns - brands can offer you exclusive commission rates and bonuses.
CONTENT CREATION:
βοΈ AI editing - tools that trim your pauses, suggest thumbnails in your style, and let you test up to three versions of the same video.
π Feedback on your drafts - advice on pacing, structure and storytelling before you hit publish.
π Outlier videos - Studio shows you videos that performed way above normal, for inspiration.
πΌοΈ AI thumbnails - Created to match your channel's style.
π― Dynamic thumbnails - upload three and YouTube shows each audience the one that works best for them.
π Video A/B testing - test up to three cuts of the same video to see which hook holds attention. (Coming soon)
π Thumbnail refresh - YouTube suggests and tests new thumbnails on your old videos. (Coming soon)
πΊ Shorts series - group your Shorts into seasons and episodes that play in order. (Live now)
π€ Likeness detection - alerts when someone uses your face or voice without permission.
LIVE & COMMUNITY:
π₯ Watch With - react live to any eligible long-form video on YouTube. (Rolling out later this year)
π€ Go Live Together - matchmaking to find another creator to stream with. (Early 2027)
π£οΈ Live auto dubbing - your stream translated into other languages in real time. (Pilot starting early 2027)
βοΈ Live showdowns - two creators merge their lives and go head to head battling it out for gifts.
π± Commenting via Voice - Viewers can comment from their TV using their voice, and your posts are coming to TV too.
π Members-only spaces - somewhere for your paying members to post and chat.
Are you excited to use any of these?
Our top 3 are:
- Swappable sponsor segments (Brand tool)
- Shorts series (Content tool)
- Watch With (LIVE tool)
Hit reply and tell us, which of these would you actually use?
Speak soon,
Taz & Alessia
Creators Club Australia
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