We recently found out that people over 50 control over 60% of Australia’s wealth, yet only 15% of creators are over 40!
That signals a HUGE gap in the market.
I'd bet that people over 40 probably feel under represented right now.
Not just on the FYP, but in brand campaigns too.
I don't know about you, but when I'm scrolling, most of my FYP is made up of 20-30 year olds; and only occasionally do I see content from someone 40+.
Since only 15% of creators are 40+ that means there is real opportunity to stand out.
In Episode 3 of The Creator Advantage Podcast we are interviewing one of our favourite creators who recently stepped out of her 9-5 to become a full time creator.
Toni Gauntlett 🧡
(click HERE to watch the episode)
Toni was apart of our 30 Day Challenge last year (CCA2) and has since gone on to work with big brands like IGA, Nescafé and Synxbody. And she did this all with under 2K followers!! 👏🏼👏🏼
(click HERE to watch the episode)
Toni is proof that you can post to social media at any age and not only find success working with brands, but build a real community too.
It really feels like she is just getting started, and we are so excited to see where she takes it next!
The cool thing is, Toni is just ONE member of our CCA community.
There are so many more creators who have changed their life since starting the program and we can't wait to keep sharing those stories with you all.
More episodes coming soon.
You can subscribe to The Creator Advantage Podcast on Apple, Spotify & YouTube.
Speak soon,
Taz & Alessia
Creators Club Australia
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