Followers are quickly becoming less and less important in the creator space.
Back when Taz & I started, we cared so much about followers...
And brands did too.
If you had a lot of followers, you would get big brand deals even if you made crappy content.
You might be thinking, how would a creator have lots of followers if they weren't any good at content?
Well back in the day, if you went viral - boom, your life could change overnight.
Now, going viral is inevitable for most creators.
But it won't change much.
The reason for this is that the creator space is maturing.
Audiences want to follow creators who they can trust and connect with.
And brands want to work with creators who have a strong personal brand of their own.
When creators start the 30 Day Challenge, they go through a massive mindset shift.
They re-program their beliefs that followers don't equal success.
Instead of spiraling about followers and grinding for years, we get creators to focus on what is actually getting results in 2026:
Building audience trust and community!
An easy way to build trust?
Show up consistently and authentically.
An easy way to build community?
View yourself as a brand and be known for something.
But this is just the tip of the iceberg.
What we love doing at Creators Club is actually guiding creators on how to put these things into action.
We are starting to plan for our next 30 Day Challenge and want to mentor some creators in the lead up.
If you are ready to stop worrying about your follower count and instead:
- Commit to showing up on socials daily
- Start building community from day one
- And put audience trust at the top of your priority list
then this opportunity is for you.
Reply to this email with CCA3 and we will send you the next steps.
Speak soon,
Taz & Alessia
Creators Club Australia
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