Why Comments & Engagement Are More Important Than Views & Followers
Let’s be real….
Not every video is going to go viral.
But if you think viral = success then you’re dead wrong.
Thankfully in this game, there are so many ways to win!
For us, fostering a sense of connection and community in our content is so much more important than just chasing views, likes and followers.
Comments are one way we like to measure success.
Not by counting them, but by reading them and really hearing what our community is telling us.
When people open up, share stories, commentate on our video and tag their friends; that is a very clear signal that we are making real connections every time we put a video out.
Want to get more meaningful comments?
A great way to foster connection is to either become more vulnerable in your content OR provide some kind of value to your audience.
Value = Creating a safe space where people feel accepted. (Click for an example video)
